Hasbro Games on iOS in Bulgaria: Q2 2021 Performance

Throughout the second quarter of 2021, Hasbro's top five iOS games in Bulgaria exhibited a diverse range of performance metrics, as gathered by Sensor Tower.

Scrabble® GO - New Word Game started the quarter with a gradual increase in weekly downloads, peaking at around 55 in early May before experiencing a decline towards the end of June. The game saw a peak in weekly active users in the first week of May, reaching 68, before tapering off to 36 by the end of the quarter. Revenue remained minimal throughout this period.

PJ Masks™: Moonlight Heroes saw a mixed trend in weekly downloads, with a significant peak of 49 downloads at the end of May. Weekly active users increased steadily, peaking at 81 in the last week of May.

My Little Pony Rainbow Runners experienced fluctuations in weekly downloads, with a notable drop to zero in mid-May. Active users showed a declining trend over the quarter, starting from 60 and ending at 23. Revenue was inconsistent, with a few peaks, such as $22 in the first week of April.

My Little Pony Color By Magic had a relatively stable active user base, maintaining around 50-60 users throughout the quarter. The downloads were sporadic, with a high of 29 downloads in mid-April. Revenue was modest, with occasional peaks, such as $10 in early May.

Magic: The Gathering Arena led the revenue charts with significant peaks, including $95 in late April and $50 in early June. The game's downloads started strong with 43 in March but decreased to low single digits by June. Active users showed a decline, starting from 45 in late March and ending at 21 in early June.

For more detailed insights into the performance of these apps, visit Sensor Tower.